•   Cathedral Village, 22/115 Wickham St, Fortitude Valley QLD 4006
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  •   Cathedral Village, 22/115 Wickham St, Fortitude Valley QLD 4006
  •   Email Us
Responsive – Approachable – Proactive

Day

April 4, 2018
Customers buy differences they perceive, and they buy value. Value can be defined as the benefits a customer receives divided by price they pay. To increase value, you’ve got one of 2 strategies—decrease the price (so that perceived value exceeds price), or increase the benefits (perceived or actual). We know that the former is an...
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