Consider this, whenever a customer (or client) makes a purchase, they take a risk that the product or service will work i.e. it will solve their key problem, concern or frustration. That fact can and does hamper the decision-making process. So when a business removes the risk, it gains more customers. Simple, right? But how...Read More
Stephen runs a construction business specialising in large basements and car parks. The business has been established for 25 years and has grown steadily, with revenue now into eight figures. Unfortunately, profit margins are very slim and last year, Stephen’s business barely broke even and he was unable to draw his usual dividend at the...Read More
A healthy body demands routine checks and examinations. So does a healthy, thriving business. No matter what stage your business is in, to keep it going you must check its systems, pay attention to any ailments and prevent early death. For the newborn business, the goals and system checks are relatively simple. Merely staying alive...Read More
Joe is the CEO of a growing IT consultancy providing network management solutions as well as selling and repairing computer equipment out of a retail store. Joe has two silent partners in the business who tipped in some money to get it going. Joe had grown his team to 25 people. He thought things were...Read More