An optometry practice had been trading for over 20 years under a previous owner’s name as their business brand. The business offered a broad range of optometry services in line with most mainstream optometry practices. CHALLENGE The business did not stand out in the marketplace. With increased competition, the business was seeing sales decline and...Read More

There are many ways to market your business, and the key to maximising your efforts and marketing spend is to inject variety in your marketing plan. The following are four tips on how you can diversify your marketing to increase market reach and impact. Revitalize Your Business Branding If your brand hasn’t had a makeover...Read More

It’s an incredible thing when a little idea grows to something bigger than you could have imagined. Jack and Angela McGregor started their business as a “hobby”.  Angela was a homemaker and it gave her a creative outlet.  The intention was that the business would pay its way, and with luck, earn the family a...Read More

Strategic planning is important for your business because it provides a sense of direction and outlines measurable goals to keep you and your business on track.  In order to make the most of strategic planning, your business should give careful thought to the goals it outlines and then back up these goals with realistic measures for...Read More

After 40 years in the industry, May Edwards wanted to sell her small business and transition into retirement.  She was a widow with no family available to support her with this transition.  She had no clear plan and limited documentation to demonstrate the value of her business and its growth potential.   Problem Her problem...Read More

Selling a business at the right price and terms often takes a year or more. Owners who desire to sell their businesses should begin to maximize the value of their business at least two and preferably three or four years prior to the sale.  Selling before you have to allows you to take a deliberate...Read More

Blueberry Trailers was established by Jack Jones in 1970.  Since its humble beginnings as a husband-and-wife-based business, the company has grown to manage 30 team members across two factories and build approximately 50 custom trailers per year. That said, along the way it has had its struggles. In 2012, Jack suffered a non-fatal heart attack and...Read More

Jeff Immelt, the CEO of General Electric, once said that he has only two items in his job description:  One is to retire with the value of the company exceeding that when he took over and the other is to find a successor. Succession planning acknowledges that your team members will not be with a...Read More

his case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales.  The campaign was traditional but effective.   About The Client A Client runs a small funky hair salon in New York.  They decided it was time to...Read More

It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995.   So proud were the Institute of their campaign that they bought serious billboard space in London....Read More