An optometry practice had been trading for over 20 years under a previous owner’s name as their business brand. The business offered a broad range of optometry services in line with most mainstream optometry practices. CHALLENGE The business did not stand out in the marketplace. With increased competition, the business was seeing sales decline and...Read More

There are many ways to market your business, and the key to maximising your efforts and marketing spend is to inject variety in your marketing plan. The following are four tips on how you can diversify your marketing to increase market reach and impact. Revitalize Your Business Branding If your brand hasn’t had a makeover...Read More

Selling a business at the right price and terms often takes a year or more. Owners who desire to sell their businesses should begin to maximize the value of their business at least two and preferably three or four years prior to the sale.  Selling before you have to allows you to take a deliberate...Read More

Blueberry Trailers was established by Jack Jones in 1970.  Since its humble beginnings as a husband-and-wife-based business, the company has grown to manage 30 team members across two factories and build approximately 50 custom trailers per year. That said, along the way it has had its struggles. In 2012, Jack suffered a non-fatal heart attack and...Read More