It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995. So proud were the Institute of their campaign that they bought serious billboard space in London....Read More
There are only four ways to grow a business: Increase the number of customers Get them coming back more often Increase the average spend Improve the effectiveness of every business process A local art gallery worked with their accountant to improve profitability significantly by running a series of quarterly themes through the year. Before each...Read More
Most businesses are built by default – not by design. Very few businesses start ‘with the end in mind’ and design it from the ground up. Most businesses grow by default with people, systems, culture, clients, numbers, habits and attitudes. If you take a good hard look at your business today, is it exactly what...Read More
Scenario A well-established barber shop in a small town was hit hard when a new barber moved into the area and set up shop. Having held a monopoly prior to the arrival of the competitor, the barber had become complacent and benefited from false loyalty. This sense of false security was disrupted by new competition....Read More
