In the search for new clients it’s always good to win more of the kind you enjoy working with. Wouldn’t it be good if you could target these specifically? If only you knew what it was that drew them to you. You could peer into the past and try to divine their reasoning. Or you could simply ask. Often this is the cheapest, fastest and...Read More
Consider this fundamental point in business; whenever a customer makes a purchase, they take a risk that the product or service will work. When you think about it logically, the fact that they’re taking a risk must hamper the decision-making process. In a lot of cases, it must put off the decision. The product or...Read More
There are a number of traps we all fall into when it comes to being an effective listener. Do any of these sound familiar? Our mind wanders if we find the topic or speaker uninteresting. We start to evaluate the speaker, rather than their message. We allow distractions to interrupt us. We ‘switch off’ if...Read More
Amanda started a modern and progressive dental surgery three years ago. She had grown the business from nothing, reaching break even quickly through word of mouth and then moving into profitability. But she felt there was so much more potential in her business. When her accountant suggested they sit down to talk through how she...Read More
