McDonald’s would have to be the most famous business in the world for its cross-selling techniques, and it nets millions. Before you say “Well, it would never work with my customers!” consider these ideas for making cross-selling work for you. With your team, write a list of all of your products and services. Now look...Read More
A number of things happen when you systemise processes in your business. You don’t have to do the process. Others less skilled than you can now do it. You establish a “way we do things here”. The more formal side to this occurs when you document the way you do things— in other words, when...Read More
An optometry practice had been trading for over 20 years under a previous owner’s name as their business brand. The business offered a broad range of optometry services in line with most mainstream optometry practices. CHALLENGE The business did not stand out in the marketplace. With increased competition, the business was seeing sales decline and...Read More
There are many ways to market your business, and the key to maximising your efforts and marketing spend is to inject variety in your marketing plan. The following are four tips on how you can diversify your marketing to increase market reach and impact. Revitalize Your Business Branding If your brand hasn’t had a makeover...Read More
