Customers buy differences they perceive, and they buy value. Value can be defined as the benefits a customer receives divided by price they pay. To increase value, you’ve got one of 2 strategies—decrease the price (so that perceived value exceeds price), or increase the benefits (perceived or actual). We know that the former is an...Read More

We all perceive things differently from one another. For instance, you may perceive a particular goal as more important than a team member does. Our differing perceptions shape our understanding of the world. For example, if one of your team has experienced a layoff, they may interpret your announcement of an expansion very differently from...Read More

We’ve talked about a few of the problems that business owners fall prey to. A failure to plan, poor budgeting of time and resources or starting off in the wrong business structure. Those instances when we know things aren’t going quite right, but bull ahead anyway and fall victim to the imaginatively named Sunk Cost Fallacy.Read More

Stay on Track and Beware the Bear Consider this analogy… Sometimes running a business by yourself can be like travelling through a massive cave. What sounds like helpful guidance is just your own voice echoing back to you. Without someone else to keep you balanced and guide your steps you will either stumble back into...Read More

The government has proposed a 55% increase in audit funding over the next four years. A target of $3.7 billion is anticipated for the gross revenue that will be raised as a result. So what does this mean for you? We suspect an increase in audit activity in relation to individual, business and SMSF lodged...Read More

  Let me start with a somewhat Sad story; The story of the Employee who is great at getting the work done – let’s call them “Technically good”. This employee constantly gets frustrated and fed-up with the Boss and one day has an idea that they can do it better than the boss so they go...Read More

The Dangers of Multi-Tasking As a fellow professional, we know that every day we seem to be doing more and more. Let me ask you this… Do you find yourself checking email while writing reports? Fielding phone calls, dealing with unexpected walk ins and solving co-workers problems and generally reacting to the day to day? Every day...Read More

Through our Accountancy practice, we see and speak to many business owners from all walks of life in all types of businesses. One thing we all have in common as business owners is that we haven’t gone into business to fail. Quite the opposite! We have that dream, that vision of being successful whatever that...Read More